Identity
Define who you must become before deciding what you must do.
I AM A WORLD BUILDERMASTER YOUR LIFE OPERATING PRINCIPLESBuild Your BlueprintTHE HUMAN OPERATING SYSTEM FOR LEADERSHIP, WEALTH & LEGACY
Your life is not
missing ambition.
It is missing an
operating system.
Master the principles that govern how you think, decide, lead, build wealth, and create a legacy that outlives you.
BUILD YOURSELF • BUILD YOUR WEALTH • BUILD YOUR WORLD
THE WORLD BUILDER DECLARATION
You do not rise to the level of your goals.
You operate at the level of your principles.
Life Operating Principles—LOPs—are the non-negotiable standards, systems, and routines that govern your choices when pressure, opportunity, and uncertainty arrive. Goals tell you where to go. Your operating principles determine whether you get there.
MASTER YOUR LOPs
Build from the inside out.
World building is not motivation. It is the disciplined alignment of identity, decisions, routines, and action.
Mindset
Replace reactive thinking with principled, intentional leadership.
Health
Protect the energy and capacity required to lead at the next level.
Relationships
Strengthen the people, boundaries, and agreements around your life.
Wealth
Build disciplined systems for income, ownership, and freedom.
Legacy
Turn personal success into multigenerational impact.
IDENTITY×PRINCIPLES×DISCIPLINE×ACTION= YOUR WORLD
✦
DISCERN • CONNECT • PROTECT • ALIGN • BUILD
YOUR DIAGNOSTIC
The Flight Assessment
Before you build the next level of your life, you need an honest view of your current altitude.
The Flight Assessment reveals where your operating system is aligned, where it is leaking energy, and what must change first. It is the starting point for your World Builder Blueprint.
01
PrepareReserve 20 uninterrupted minutes.
02
DisconnectSilence your phone and all notifications.
03
Answer honestlyScore your present reality—not your potential.
04
Build the planUse your results to identify the first move.
View Assessment & Pricing ⌄
COMPLETE EXPERIENCE$97
- Complete Flight Assessment
- Personal assessment score and results
- 30-minute consultation and results review
- Priority recommendation for your next level of growth
THE TRANSFORMATION PATH
Clarity is the beginning.
Execution is the transformation.
ASSESS
See the truth about your current systems, gaps, and opportunities.
DESIGN
Create your personalized World Builder Blueprint and priorities.
EXECUTE
Install the routines, decisions, and accountability that create momentum.
MULTIPLY
Turn your growth into wealth, influence, family strength, and legacy.
CHOOSE YOUR WORLD BUILDER PATH
How are you ready to grow?
Choose the experience that matches your current season. Program details and pricing appear after you select your path.
BUILD WITH STRUCTURE
The Next 90
Build Yourself
For World Builders who want structure, shared accountability, and intentional progress across the next 90 days.
View Program & Pricing ⌄
- Focused 15-minute growth sessions—one powerful session at a time
- Structured content built around Life Operating Principles
- Each meeting introduces a clear principle, framework, or action step
- Practical execution to strengthen discipline and consistency
- Intentional growth across mindset, decisions, and action
- Weekly progress audits
BUILD AT THE NEXT LEVEL
BUILD BEYOND™ Private Strategy Series
Build Yourself → Build Your Strategy → Build What Outlives You
For advanced leaders who need private strategy, direct accountability, and a blueprint built around their life.
View Coaching & Pricing ⌄
Each package includes 45–60 minute personalized strategy sessions, a private assessment review, and next-level leadership, wealth, family, and legacy alignment.
Start with the path that matches the level of access, accountability, and transformation you need now.
FOUNDER • STRATEGIST • WORLD BUILDER
Tirrell Muhammad
A lifetime of building leaders, organizations, capital, and community.
Tirrell Muhammad is the founder of Life Operating Principles and I Am A World Builder—a leadership and personal development movement designed to help individuals build themselves, build wealth, and build a world of enduring impact.
His experience spans real estate, entrepreneurship, executive leadership, organizational development, international business, nonprofit service, and family-office strategy.
Today, he coaches executives, entrepreneurs, families, and emerging leaders to replace scattered ambition with a clear operating system rooted in identity, discipline, accountability, and legacy.
“May your heart and mind speak with one voice.”
30+Years of Entrepreneurship
GlobalBusiness & community leadership
FounderLife Operating Principles
PresidentKings Accountability Group
WORLD BUILDER VOICES
Built by those who built.
Joel Kibble
Grammy Award Singer for Take 6, Recovery After Divorce Speaker, Father
"Are you building a world of excuses or a world that changes lives?"
Danielle Baldwin
RN, Coach, Mother
"Get up, show up, make mistakes, reset and get back at it."
Ernie Cason
Married into CRAZY Podcast/Speaker, Father
"Who are you associating with? Who are you surrounding yourself with?"
World Builders share their journey in their own words. Press play to hear what changed.
YOUR NEXT MOVE
Stop managing the symptoms.
Build the operating system.
Let's Connect
Join our World Builders List! Send us your Questions. Looking forward to building with you.
CUSTOM PROGRAMS & PARTNERSHIPS
Business & Organizations Inquiries
Pricing displayed on this page applies to individual coaching clients. Businesses, corporations, nonprofit organizations, executive teams, and family offices receive customized programs and pricing based on their goals, number of participants, delivery format, and level of support required. Please provide your organization's needs in the question box, and our team will contact you with a personalized proposal and quote.